Meet the Founder
Meet Ms. Cheryl, founder of Now and Then Fashion! The St. Louis native started in the retail industry 10 years ago by first selling trendy jewelry and purses out of the trunk of her TrailBlazer. She would hit the streets of the local communities and show potential customers what she had to offer to meet their fashion needs. There was no past experience in selling in her history of employment, but when she saw how she made people feel, there was an immediate spark of passion for selling and helping people look their best.
After selling jewelry and purses for a while, Ms. Cheryl decided to sell clothing. What's better to go with your jewelry than clothes? At this point, the founder decided to brand her business because her customer base had grown so much. She named it Cheryl's Accessories.
Everything was looking up until she was diagnosed with stage four cervical cancer. The unfortunate result of her cancer and its treatment was the inability to work a regular job. Her health forced her to leave her job of over 20 years. This was devastating, but out of it came the birth of Now and Then Fashion in March of 2017. Going from what she made to a minimum income didn't quite cut it, and she still had all of this product from before she got sick. This is when she took a risk and opened the resale shop with her savings.
Ms. Cheryl is not the type of woman who will just " lay down and die" without a fight. With the help of her daughters, community, and the energy she put into the shop to help overcome the effects of cancer treatment she was able to get the shop up and running successfully. She has now been cancer-free for over five years!
Nowadays Ms. Cheryl has extended her businesses and what she sells. Now and Then products include kid and adult clothing, jewelry, shoes, candles, perfume, home decor, masks, purses, and formal wear. She also sells authentic Afrocentric attire through her connections in Ghana, Kenya, and Nigeria for men, women, and kids. This attire and more natural products are sold at her and her daughter's store named Kwamboka located on Meramac Street in South City, St. Louis. Last but not least to mention is the non-profit named Building Villages created by Ms. Cheryl. Through her non-profit, she distributes essential bags and boxes to the homeless, school nurse offices, and anyone else in need of health necessities. Ms. Cheryl has become a pillar in the St. Louis community and shows no sign of slowing down anytime soon.